Audi Plugs In

“Plug-in hybrids bear the greatest future potential because they combine, better than anything else, the benefits of combustion engines and electrification,” said Peter Schwarzenbauer, Audi’s sales chief. “We believe the plug-in hybrid will carry the ugg boots on sale ugg boots on sale ugg boots on saleday over the medium term.”

Mercedes, which sells a hybrid version of the flagship S- Class sedan, will be only the second carmaker after PSA Peugeot Citroen to combine a diesel engine with electric motors. The E300 hybrid will be powered by a four-cylinder engine and electric motor, focusing more an efficiency than performance like BMW and Audi.

“Customers are slowly developing a readiness to pay a certain extra for new sustainable driving technology,” said Thomas Weber, development chief at Mercedes, which plans to roll out hybrid versions for all its main model lines. BMW also plans to introduce hybrids in other model lines, Birkmann said.

The value of the additional cost of hybrids remains the key sticking point for the technology. Audi’s most efficient diesel Q5 gets about 41 miles per gallon, compared with 34 miles per gallon for the hybrid, even though itugg boots on sale ugg boots on sale ugg boots on sale costs 18,850 euros less.

“The question is: are you prepared to pay that extra just to have ‘hybrid’ on the back,” said Al Bedwell, an analyst with LMC ugg boots on sale ugg boots on sale ugg boots on salein Oxford, England. “So far, the offerings haven’t been good enough.”